The number two question of the 3 Big Questions I kept coming across as I studied how to sell things was this:
2. Who is going to buy your book?
Duh. Shouldn’t we, as authors, know this? But I know plenty of authors who (at least at the beginning) might say their book is for “everyone.” Nobody’s book is for everyone. Seriously, who is going to buy yours?
For my book, I thought pro-life pregnancy centers would buy my book. I thought they’d want it for clients and donors and others who misunderstood what they do or didn’t know what they do. This idea, again, got a chilly reception from professionals in the publishing industry.
Maybe I was creating a book for them, but would they buy it? Would they have the funds to buy it? What would they do with it after they bought it? Would they want copies for their clients or donors? Would that be compelling enough for them to buy my book?
What about your book? Who is going to buy your book?
Who is going to be your primary reader/book-buyer? Who will be attracted to its title and content? Who needs it? Who wants it? Who will need or want it so much that they're willing to fork out money to get it?
If you can’t answer these questions, you’re going to have a hard time selling your book. If you can answer them, you’re going to have ways to market and promote your book!
But after answering this question, there’s a bigger challenge awaiting…