3. How are you going to reach them?
You’ve created a book or book idea that fills a need, solves a problem, or helps someone attain a desire, and you’ve identified who your reader/book-buyer is, but how are you going to get inside their world and let them know about your book?
There could probably be a million answers to this question. In the “old days,” publishers relied on print ads and possibly radio ads. But those are costly. Today, the internet has opened remarkable opportunities to reach people with similar interests, needs, problems, or desires. How can you take advantage of that? Where can you go find your potential buyers?
For my book idea, I’m still thinking pro-life pregnancy centers will be interested. And there are a ton of them I can contact to let them know about my book. But where else can I find potential reader/book-buyers? And how am I going to reach them?
How are you going to reach your potential reader/book-buyers?
Where are they? Where do they hang out?
- Internet discussions groups and forums?
- E-mail loops?
- Have you used keywords in your website and blog to attract them through search engines?
- Can you podcast them or send them a newsletter?
- Where are your potential reader/book-buyers in the flesh? Do they gather for conventions or conferences? Do they have meetings? Do they want you as a speaker?
- What are the other million ideas you can come up with?
Who are your reader/book-buyers? Where are they? How are you going to reach them to tell them about your book?
If you can form a plan around these Big Questions in these three posts, you’ve got a marketing plan that has potential to sell your book.