In this section of your book proposal you need to give the editor or agent a solid idea of how big the market is for your book.
Don’t ever say, “This book is for everyone” or “Everyone will want or like this book.” That’s a sure sign you don’t know what you’re doing. There is no such thing as a book that is for everyone or that everyone will like or want.
So get specific. Who is it that will want your book? Who will actually want it enough to buy it?
- Tell about the segment of the population that will be interested in your book.
- Gather statistics that show how big a slice of the general population that is. Support your claims.
In Part 8, when we talk about how you will promote and market your book, you can tell how you will reach this audience who will want your book.
The information on your market will link in to the second and third of the “3 Big Questions” we discussed earlier: Who is going to buy your book? How are you going to reach them?